نتائج البحث

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples

• Authors : Xu, Linli; Silva-Risso, Jorge M.; Wilbur, Kenneth C.

• Source: Management Science, 2018 Jul 01. 64(7), 3187-3207.

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Price Advertising by Manufacturers and Dealers

• Authors : Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.

• Source: Management Science, 2014 Nov 01. 60(11), 2816-2834.

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Television Advertising and Online Search

• Authors : Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo

• Source: Management Science, 2014 Jan 01. 60(1), 56-73.

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Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples.

• Authors : Linli Xu; Silva-Risso, Jorge M.; Wilbur, Kenneth C.

Subjects: VECTOR autoregression model; AUTOREGRESSIVE models; DATA analysis

• Source: Management Science. Jul2018, Vol. 64 Issue 7, p3187-3207. 21p.

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Price Advertising by Manufacturers and Dealers.

• Authors : Linli Xu; Wilbur, Kenneth C.; Siddarth, S.

Subjects: AUTOMOBILE advertising; PRICING; ADVERTISING

• Source: Management Science. Nov2014, Vol. 60 Issue 11, p2816-2834. 19p. 1 Black and White Photograph, 5 Charts, 10 Graphs.

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Television Advertising and Online Search.

• Authors : Mingyu Joo (AUTHOR); Wilbur, Kenneth C. (AUTHOR); Cowgill, Bo (AUTHOR)

Subjects: TELEVISION advertising; INTERNET searching; GOOGLE (Web resource)

• Source: Management Science. Jan2014, Vol. 60 Issue 1, p56-73. 18p. 1 Diagram, 11 Charts, 7 Graphs.

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